The Xbox 720, or whatever it'll eventually be called - currently it's codenamed "Durango" - has been the subject of a lot of rumours lately.
The most persistent being the fact that it'll launch in autumn 2013, but the most worrying is the speculation about Microsoft moving to block the pre-owned market when it comes to its next-gen console.
Video game publishers have long been moaning about how much profit is stripped by retailers having pre-owned sections, with the gaming public picking up second-hand bargains on the cheap rather than buying new. Hence the introduction of online passes to gouge money out of pre-owned purchasers, which they have to buy or forfeit playing online.
Publishers would much rather have the second-hand market cut out completely, naturally enough, and the rumour was that Microsoft is mulling the introduction of a system whereby the entire game (not just the online component) is tied to exclusively to one system or Live account.
However, according to Gamestop, this rumour is wide of the mark - and we must admit, we find it difficult to believe Microsoft would try such a trick. It would pretty much be handing a huge gift package of cheesed off console gamers to Sony.
TG Daily noted that Gamestop CEO Paul Raines said of the concept: "We think it's unlikely that there would be that next-gen console because the model simply hasn't been proven to work."
While the game retailer has a vested interest in the continuing second-hand games market, Raines clearly believes that Microsoft wouldn't risk messing with their relationship.
He commented: "Remember, used video games have a residual value. Remember GameStop generates $1.2 billion of trade credits around the world with our used game model. So, consider taking used games out of that, you'd have to find new ways to sell the games. And, our partners are good partners. The console companies have great relationships with us."