Sky Anytime+, the firm's on-demand service, is now open to all subscribers to Sky's HD offering.
Previously, you also had to be signed up for broadband with Sky to access the platform, but that's no longer the case. Now, whichever ISP you're with, you can enjoy some on-demand viewing.
T3 reports that this should mean, according to Sky's estimation, that a further 5 million customers will be granted access to Anytime+ and its range of on-demand TV shows and movies (with over 500 films to choose from, taken from Sky Movies 1 and 2).
This month's options include Glee, Mad Men, The Office, Scream 4 and Fast Five to name but a few.
Sky is busy working on reshaping its strategy these days, with the announcement of Now TV last week, an online streaming alternative to being a Sky subscriber. Viewers will be able to pay-as-they-go, either on a per-programme or monthly basis, offering a variety of options for those who don't want to commit to a full Sky subscription.
The Now TV service will be available across a wide range of devices, including PCs, Macs, smartphones, tablets, games consoles and smart TVs. Sky is clearly serious about expanding its potential viewer base from multiple angles.