A new survey has found that over 50 per cent of US households now have at least one Apple product, whether it's an iPhone, iPad or traditional Mac computer. It also found that the more money people earned, the more devices they tended to have; with almost 10 per cent of those queried responding that they had five or more.
The survey conducted by CNBC profiled the typical Apple buyer as male, with a college education and to be aged between 18 and 49. Income seemed to be a big factor in whether or not the quizzed were Apple owners, with 28 per cent of those earning under $30,000 having one or more products, compared with nearly 80 per cent of those that make over $75,000.
Of the near 50 per cent of the 836 Americans that responded negatively when asked if they owned an Apple product, many said they planned to do so within a year. Interestingly though, those that identified themselves as Republicans had less of a chance of being interested in Apple than those that claimed to be supporters of the Democratic party.
Commenting on the prevalence of the fruity firm's products, vice president of Hart Research Associates Jay Campbell said: "It's a fantastic business model - the more Apple products you own, the more likely you are to buy more. Planned obsolescence has always been a part of the technology industries sales model, but Apple has taken it to a whole new level."