Skip to main content

Hasbro Fails In Bid To Block Asus Transformer Prime Sales

When Asus first launched its Transformer range of tablets, so named because they can "transform" into a laptop with the addition of a keyboard dock, one company wasn't happy. And that company was Hasbro.

Yes, the manufacturer of the Transformers toys. As for the Transformers themselves, we doubt they were that bothered. We can't imagine Megatron would ever feel that intimidated by a ten inch slate which can transform to be able to facilitate the writing of emails at an increased speed.

Hasbro, however, felt that the company had gone too far with the name of the Transformer Prime, and it sued Asus for trademark infringement over the name, which it claimed was clearly a rip-off of Optimus Prime.

That was at the close of last year, and Hasbro had hoped to be granted an injunction to block sales of the Transformer Prime, at least under that name. A court has ruled against such a measure, though, and in Asus's favour.

The judge said: "There is nothing gimmicky about the Eee Pad Transformer or the Eee Pad Transformer Prime, nor can it be said that there is any similarity in the use or function between Hasbro and Asus's products."

Hasbro "strongly disagreed" with the court's decision, though we expect Megatron remained unconcerned.

Source: Paid Content