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Japanese Smartphone Shipments Will Grow 55 Per Cent In 2012

The Japanese market is set for some serious expansion when it comes to smartphones, as consumers increasingly look to smart devices for their mobile experience.

IDC Japan has come forward with a prediction that domestic shipments of smartphones will surge no less than 55 per cent over the course of 2012. That will mean just over 31 million handsets shipped in total this year, no mean feat.

In 2011, domestic shipments more than trebled to 20 million units, which represented just over half the mobile phone market (53 per cent). Feature phones and smartphones were on an equal footing, more or less, but that's set to change this year.

The high growth level is partly due to strong sales of the iPhone 4S, Apple's latest shiny smartphone which has made quite an impact.

In fact the iPhone led smartphone sales last year, moving clear of Fujitsu and Sharp, which was a surprise as the Japanese market had traditionally been quite staunchly loyal, and opposed to Western manufacturers, generally speaking.

Projections don't indicate meteoric growth over the next few years though, just for 2012. IDC reckons that shipment numbers will hit 37 million units in 2016, so that's hardly a huge increase over the next few years.

Source: The Japan Times