Research In Motion (RIM) has suffered another quarterly loss, as the competition from Apple and Android intensifies. The BlackBerry Manufacturer, however, insists that despite the net loss for the three months to 3rd March being £78m, that the company is not withdrawing.
"The claim that RIM has said it will withdraw from the consumer market is wholly misleading. Whilst we announced plans to re-focus our efforts on our core strengths, and on our enterprise customer base, we were very explicit that we will continue to build on our strengths to go after targeted consumer segments. We listed BBM, as well as the security and manageability of our platform, amongst our strengths" asserted RIM's Patrick Spence, MD for Global Sales & Regional Marketing.
The 'refocus' onto providing mobile devices and solutions for businesses won't necessarily save the Canadian company however. It has become progressively easier for companies to manage employee's smartphones from central systems. Companies no longer need email encryption due to the increase in device security and secure online connections.
Even BBM is facing competition from WhatsApp. A multi-platform equivalent, which is also one of the most downloaded applications on both the iPhone and Android platforms.