The holiday was created by Ismail Jadun in 2011 to raise awareness for the need to backup data. "I was just a college student who was looking for something interesting to do," Jadun explains. "I took the initiative and started the @WorldBackupDay Twitter feed as well as the Web site. After a fast and furious week of developing and designing, the World Backup Day holiday was born on 31 March 2011."
This year alone, the world is expected to create over 1.8 zettabytes of data. The website warns, "When a hard drive fails and the data isn't backed up, it's gone. And it's not a question of if your drive will fail, it's when. Remember, every single computer component will fail eventually."
The website recommends three solutions to store and backup data; an external hard drive, burn your data to CD or DVD, or online/offsite backup.
According to a survey implemented by PricewaterhouseCoopers, one single episode of data loss can cost businesses, on average, £6000 ($10,000). 25% of PC users suffer an incident of data loss per year according to Gartner.