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Apple Becomes The Top Consumer Brand In Japan

Apple is definitely on its way to take over the world. Or, at least, to push other competitive brands out of our minds.

After a recent report revealed that more than 50 per cent of American households have at least one Apple product, Apple managed to win the title of "top consumer brand" in the Japanese market for the first time in the company's history.

According to Nikkei, Apple scored 90.5 points out of 100 in the annual brand evaluation survey. Japanese consumers have helped Apple jump from last year's 11th position to the top spot, with the iPad and "two other key products" finding its way into the list of top 40 key products of the Japanese market.

Another survey investigating the preferences of Japanese businesspeople found Toyota Motor Corp to be the most favoured brand, with Apple securing second place.

The survey focused on 1,000 brands and in a separate category, 500 business brands were evaluated. Nikkei BP Consulting Inc conducted the survey online in November and December of last year.

Source: Nikkei (opens in new tab)

Radu is the founder of, and has worked as a freelance writer for ITProPortal, as well as having been blogging around since 2004. He is interested in anything Apple as well as gaming and mobile applications.