Apple announced a new strategy to push the adoption of its iAd service. Following the company's release of a programme to entice advertisers, it's now time to make the offer more appealing for app developers.
The latter category will be able to earn 70 per cent from the revenue earned from ads displayed by the apps. Previously, Apple only awarded 60 per cent.
According to The Next Web, this 10 per cent increase of the revenue share was declared in a special Agreement Update announcement. The changes to the Developer Advertising Services Agreement for the iAd Network have already been applied, giving advertisers an extra treat - with Apple adjusting the iAd offer for them along with a new plan on a clicks-per-thousand basis.
"We're going into the ad business because we want to help our developers make some money," said the late Steve Jobs.
Whilst this will certainly increase their revenue share, Apple will have to ensure that they strengthen their efforts into getting advertisers to notice their service should they wish to continue on this positive streak.