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Fujitsu Does "A Sony", Acquires Toshiba's Stake In Mobile JV

Only months after Sony acquired the Ericsson state in its Sony Ericsson joint venture to create a wholly owned mobile division (Sony Mobile), another Japanese firm, Fujitsu followed suit, and purchased the remaining Toshiba's stake in Fujitsu Toshiba Mobile Communications.

The company, which is now a subsidiary of Fujitsu, will be known as Fujitsu Mobile Communications Limited and could well mark a new dawn for Fujitsu in the already crowded mobile phone market, having merged its phone business with Toshiba in October 2010.

Fujitsu is primarily targets the Japanese market, developing and selling phones for mobile phone networks such as KDDI and the acquisition comes shortly after it confirmed that Fujitsu will launch eastwards as did Panasonic in 2012 with the launch of its new smartphone range, the Eluga, in Europe.

Interestingly, Fujitsu is well known for its surprisingly capable smartphones - like this one from CES - which are on par with the "creme de la creme" of the competition; these include HD ready screens, quad core processors, ultra-thin chassis, waterproof capabilities, NFC and much more.

Désiré Athow
Contributor

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at ITProPortal.com where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.