Orange has announced that it is to bring its TVCheck app over to UK shores, having launched the software initially in France last autumn.
The app should arrive on both Android and iOS platforms in the near future.
TVCheck allows users to point their phone's camera at the TV, which then identifies a show via cloud-based signal processing. The app also has a social element, with integrated Facebook and Twitter, which means users can share viewing habits, and chat to others about their favourite programmes.
Furthermore, the app will offer more advanced features such as live quizzes and show recommendations.
TVCheck won't be exclusive to those with Orange contracts, and will be available to all iOS and Android users for free. It'll be out for Apple's smartphone first, however, with the Android version following.
David Nahmani, Director of Business Development and Partnerships at Orange, commented: "With this app we really want to simplify interactions and leverage the user community, invite this community to interact with the app in a fun and innovative way.
"It is really about simplicity, having few features but well-packaged to target recommendations, entertainment and communication around programmes. An important thing to say here is that it is really about being a platform for the TV production houses and broadcasters to leverage TV as a platform to deliver immersive experiences for users."
Source: IPTV News (opens in new tab)