The BBC has revealed exactly how seriously it is taking the issue of coverage of the Olympics, with the announcement that it will broadcast some 24 live channels.
What started as 24 streams from the BBC Sport website, viewable on PCs and mobile devices, has now expanded to full-on TV channels.
The Beeb confirmed that Sky and Freesat will show the multiple channels, meaning over 10 million Sky households will be able to enjoy the running, jumping, swimming and chucking of metal objects as it happens. HD viewers will get to enjoy the experience in full High Definition, too.
The two dozen channels will be integrated into Sky's Electronic Programme Guide (EPG), and will show every sport going, with over 2,500 hours of Olympics coverage promised in total. Of course, the normal BBC channels will be bolstering this with their coverage as well, from BBC One to Three, and BBC News.
Stephen van Rooyen, Managing Director of Sky's Sales and Marketing Group, said: "The London Olympics is a huge event in 2012 and one that we are all looking forward to here at Sky. We believe that the best way to watch the Olympics is in glorious HD as it offers viewers the best possible viewing experience and, supported by Sky+, the flexibility of watching the action at a time that suits our customers."
"We're delighted that every single Sky home will have the opportunity to enjoy unprecedented coverage of the biggest UK sporting event in a generation."
Freeview users will be able to access two extra channels via the red button or EPG.