Skip to main content

Pinterest Now Third Most Popular Social Site In US

Pinterest has quickly gone from strength to strength. The social photo-sharing website benefited from a redesign and streamlining last month, and it now appears to be moving up a gear in terms of popularity. According to data recently released by Experian Marketing Services, Pinterest is now the third most visited social website in the US.

Yes, the pin-happy image sharing site is now behind only networking giants Facebook and Twitter in the social sphere, which is pretty impressive given that it has only really risen to prominence since the middle of last year (even though the site was first launched in beta form two years ago).

The research in question is Experian's 2012 Digital Marketer: Benchmark and Trend Report, which rates sites based on the number of US visitors last month. It doesn't, however, include mobile websites in its estimates.

The total numbers ran as follows: Facebook was predictably way out ahead, managing some 7 billion visitors in March. Twitter lagged massively behind that on 184 million, and Pinterest wasn't too far removed from the tweeting masses on 104 million.

Although, in fairness to Twitter, the lack of mobile stats didn't do it any favours. What's perhaps really interesting is that Pinterest beat out Google+ to secure the third position.

Matt Tatham, a spokesman from Experian, commented: "The site has really just rocketed. It's just been tremendous since [Pinterest] took off around October and then in the last few months. With Pinterest, it's kind of a new take on an old thing. Social networking is great. Pinterest is great. The way people are sharing on Pinterest is new."

Source: CNN (opens in new tab)

Darren Allan

Darran has over 25 years of experience in digital and magazine publishing as a writer and editor. He's also an author, having co-written a novel published by Little, Brown (Hachette UK). He currently writes news, features and buying guides for TechRadar, and occasionally other Future websites such as T3 or Creative Bloq and he's a copy editor for TechRadar Pro. Darrran has written for a large number of tech and gaming websites/magazines in the past, including Web User and ComputerActive. He has also worked at IDG Media, having been the Editor of PC Games Solutions and the Deputy Editor of PC Home.