Microsoft is reported to ease the way of developers inside the Windows Phone Marketplace, by paying programmers so they would port certain applications from Android and iOS.
One of these apps is Foursquare, a mobile social network which can be found on platforms built by Google, Apple and RIM. As Holger Luedorf, Foursquare's head of business development puts it, Microsoft has proposed a deal to port the software on Windows Phone.
The exact amount is unknown, but statistics show that developers have to spend between $30,000 and $300,000 to write applications compatible with the OS.
This is not a move any company can support, and as Luedorf states: "We have very limited resources, and we have to put them toward the platforms with the biggest bang for our buck".
Although Foursquare is a social platform and they had every reason to be available on every mobile platform, Leudorf states that without Microsoft's help, they would "probably not" develop an app for the WP7.
Another case is Ben Huh, chief executive of the Cheezburger Network who states that Microsoft's market share was too small to guarantee a return on investment and that officials "made it very easy for us", by taking care of everything.
Casey McGee, senior marketing manager for Windows Phone, has confirmed that Microsoft offered some help to developers, without giving any names.