Business management software outfit SAP has just stepped up its battle with rival Oracle, with the announcement that the company has integrated its three major databases.
Hana, Sybase IQ and Sybase ASE have now been seamlessly tied to provide one impressively armed data management platform for customers. Previously, it was thought the intention was to keep these offerings separate. But the joining together of the triplet into a "best-of-breed" solution is what the company hopes will take customer base from Oracle.
Talking to V3.co.uk, SAP chief technology officer Adrian Simpson said: "We are making it clear to our customers that they have a choice between Hana, Sybase IQ and Sybase ASE, and that we want to make all the databases work well together for customer value."
"We are making customers aware of what we have in terms of big data, real-time analytics, offline capabilities and on the reporting side, and how the strengths of each of our database offerings stack up. So customers can now share data between repositories seamlessly."
He added: "The integration will encourage more businesses to migrate to Sybase or Hana, and they will benefit by saving money."
The integration process may cause the loss of some features that some customers currently enjoy, but SAP promises no major waves on this front.
Furthermore, SAP is putting money behind its efforts to catch up to Oracle, announcing the launch of a $155 million fund to encourage start-ups to utilise the new platform, coupled with a $337 million incentive programme for those who adopt Hana.
SAP aims to be the number two database in the market, second only to Oracle, in the next three years.