Oracle's latest innovation might not sound particularly innovative - a fresh tape management system.
And while tape back-ups are, of course, far from cutting edge - and not likely to be a feature when it comes to the archiving armoury of big tech firms - tape systems are still used in many parts of the IT world.
The usage of tape provides a number of cost benefits - there's no need to use electricity keeping machines turned on with tape storage, for example. And shifting data on tapes simply by physically moving them is typically faster than sending gargantuan amounts of data over a network, if a somewhat less secure method in terms of the danger of the shipment getting lost somehow.
So Oracle is targeting enterprises which still use tape with its new management product, StorageTek Tape Analytics. The software is a one-stop solution for a company's tape maintenance needs, allowing for global monitoring of systems via one screen.
It keeps track of the health of tape media, and provides early warnings as to possible issues, and the steps to take to avoid the spectre of potential data loss. The system is fully scalable, too, should a company expand its tape storage library considerably over the course of several years.
Certainly tapes need careful monitoring, as there is always a danger they can fail, and then the cost savings made via tape don't look quite so clever.
StorageTek Tape Analytics is available now, and works exclusively with the StorageTek Modular Library System.