All Things Digital D conference, now a decade after the debut, will have Apple's Tim Cook as one of the high profile guests.
For Tim Cook, this is the first time he will be appearing at a non-Apple event. He is scheduled to speak on the opening night.
The first edition of The Wall Street Journal's D: All Things Digital conference was in 2003. Since then, the top players in the tech industry have been invited to give an inside view on technology and innovation.
The conference is all about "unscripted conversations about the impact digital technology will have on our lives now and in the future," reads the official invitation.
This year, among the Silicon Valley royalty who will speak at the event are Daniel Ek (Co-founder and CEO of Spotify), Larry Ellison (Oracle's Founder and CEO), Jeff Weiner (LinkedIn's CEO), Mark Pincus (Founder and CEO, Zynga). And, of course, Tim Cook.
Many more guests are expected to confirm their presence in the coming weeks.
Currently, D10 is completely sold out. The conference will take place at the Terranea Resort in Rancho Palos Verdes, California on May 29 - 31.
The event will be hosted by D creators and executive producers Walt Mossberg and Kara Swisher.