Barnes & Noble has introduced a new innovation to its Nook Simple Touch e-reading device over in the States, namely the GlowLight.
The GlowLight can be turned on at the press of a button, and it bathes the E-Ink screen in a soft, uniform light for a much improved night-time reading experience. Users can adjust the intensity of the light to ensure a suitable level of illumination, whether they're reading in dimly lit conditions, or a pitch black room.
Barnes & Noble is pitching it as the ideal solution for couples who want to read in bed, without interfering with their partner's sleep. The company argues it's a clear leg up on the Kindle, which requires a reading light to be clipped on to it for those night-time novel-devouring sessions.
The firm also notes its new Simple Touch is equally at home when reading on the beach, with its anti-glare display.
William J. Lynch, Chief Executive Officer of Barnes & Noble, commented: "To date, readers have had to compromise: either buying black-and-white E Ink reading devices to optimize their outdoor reading or color LCD devices to be able to read at night in bed with the light off. NOOK Simple Touch with GlowLight is like two Readers in one."
"With our new GlowLight technology and the most advanced E Ink display available, we've created the most versatile, high-utility Reader ever; as exceptional for reading in the darkest bedroom as on the brightest beach. At only $139, NOOK Simple Touch with GlowLight provides customers an amazing value and is the only device of its kind in the world."
Barnes & Noble will certainly need all the innovation it can muster, given that with the current legal action by the DoJ against Apple's agency model pricing, the e-book world could well be about to revert to a scenario where Amazon is free to set its own prices again. And to hugely undercut the competition in order to push its hardware sales further.