Ericsson has announced that it is to provide a range of video processing and distribution services to NBC Olympics, the division of NBC Sports which is covering the 2012 Games.
The company notes that it will be helping to deliver NBC's HD content across both contribution and distribution feeds, piping high-definition pictures to millions of Stateside viewers.
The products that Ericsson is bringing to the table include MPEG-4 AVC encoders, professional receivers, multiplexers and satellite modulators, as well as staff of course. A team of support engineers will be present in both London and New York to ensure the streams run smoothly, and to swiftly fix any gremlins which pop up.
David Mazza, Senior Vice President of Engineering at NBC Olympics, commented: "With the athlete's moving so fast, TV coverage of sporting events is some of the most demanding content to compress and transmit. With millions of viewers throughout the United States watching these events, it is essential that we deliver the best quality pictures possible. Based on our long association with Ericsson, we can be sure its technology will deliver exactly what we need, from the opening ceremony through to the final events."
Ericsson has previously been involved at many major Summer and Winter Games, including those held at Torino, Athens, Salt Lake City, Sydney, Vancouver and Beijing.
NBC has previously won 91 Emmy Awards for its coverage of the Olympics.