LG Launches 3D World On Smart TVs

LG has announced a new "premium content" service for its range of Cinema 3D smart TV sets.

3D World will be available to TV owners across 70 countries, and follows on from the 3D Zone app which was launched in 2011. Those who already own a Cinema 3D set bought last year will be able to enjoy the service via an app, but for 2012's sets it will be accessed via a "card" on the home dashboard.

LG is promising a diverse range of quality 3D content will be available, including entertainment, sports, documentary and lifestyle programmes, along with kids' television. A search function will be provided to quickly locate whatever three dimensional show you fancy.

Havis Kwon, President and CEO of LG Home Entertainment Company, commented: "3D World is a critical part of LG's long-term strategy which includes controlling more of the 3D ecosystem that CINEMA 3D owners experience. With the global roll-out of 3D World, LG is demonstrating its commitment to providing diverse, high quality 3D content."

Today, LG also announced a partnership with digital sports media outfit Perform, provider of Livesport.TV, an app that is being brought to the Cinema 3D smart sets. This will offer viewers a wide range of live and on-demand sports including football, snooker, tennis, rugby, pool, snooker and mixed martial arts.

LG notes that its television's 2D to 3D conversion means that owners will be able to enjoy these sports in 3D, albeit as ever with conversions, it's not going to be quite the same as native three dimensional content.

Still, snooker in 3D, though - who could resist? At any rate, it's all good news for LG smart TV owners, both sports and 3D fans alike.