An advert marking the launch of the cable channel TNT has proudly clinched the position of becoming the second most-shared ad of all time.
Produced to promote the 'drama' of its programmes, the advert ensured the channel debuted with a bang - featuring a number of dramatic scenes based around a button, with innocent members of the public being challenging to 'Push to Add Drama'.
According to video research firm Unruly, since its release on 11th April the ad has been shared an impressive 3 million times. Taking the top spot for most-shared is "The Force", the Super Bowl advert by Volkswagen.
With TNT renowned for their "We Know Drama" slogan, it was only fitting that the cable network stayed true to its dramatic roots and deliver an action-packed advertisement. Taking place in a quiet Belgian town, only a handful of people take on the 'Push to Add Drama' dare. The members of the public are then greeted by a number of shocking scenes, from a gun fight to even a bikini-clad woman driving around on a motorcycle.
For those brave enough, take a look at the advert below:
Source: TheBlogIsMine (opens in new tab)