Twitter has acquired social media intelligence and analytics outfit Hotspots.io.
The startup firm, which has yet to develop its website to much of an extent, posted a message to let interested folks know of the acquisition.
The post read: "We're incredibly excited to announce that Twitter has acquired the Hotspots.io team!"
"Starting today, we'll be joining up with Twitter's revenue engineering team where our focus will be on developing analytics tools for Twitter's advertising and publishing partners."
"We founded Hotspots.io with the vision of helping companies and individuals maximize their social media ROI through actionable and accessible analytics, and we're thrilled to be able to continue that work on a much larger scale at Twitter."
In fact, aside from this post and a contact email address, the only other thing on the Hotspots.io site is an analysis graph of tweets during Superbowl adverts.
No financial terms of the deal were made clear, and there's not a lot of information to go on at this stage. However, the big social networks are increasingly picking up startup firms such as these to bolster their staff, so it's hardly a surprising development.
Yesterday, Facebook also acquired (opens in new tab) the development team behind customer loyalty mobile app Tagtile.