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Twitter Snaps Up Analytics Startup

Twitter has acquired social media intelligence and analytics outfit

The startup firm, which has yet to develop its website to much of an extent, posted a message to let interested folks know of the acquisition.

The post read: "We're incredibly excited to announce that Twitter has acquired the team!"

"Starting today, we'll be joining up with Twitter's revenue engineering team where our focus will be on developing analytics tools for Twitter's advertising and publishing partners."

"We founded with the vision of helping companies and individuals maximize their social media ROI through actionable and accessible analytics, and we're thrilled to be able to continue that work on a much larger scale at Twitter."

In fact, aside from this post and a contact email address, the only other thing on the site is an analysis graph of tweets during Superbowl adverts.

No financial terms of the deal were made clear, and there's not a lot of information to go on at this stage. However, the big social networks are increasingly picking up startup firms such as these to bolster their staff, so it's hardly a surprising development.

Yesterday, Facebook also acquired (opens in new tab) the development team behind customer loyalty mobile app Tagtile.

Darren Allan

Darran has over 25 years of experience in digital and magazine publishing as a writer and editor. He's also an author, having co-written a novel published by Little, Brown (Hachette UK). He currently writes news, features and buying guides for TechRadar, and occasionally other Future websites such as T3 or Creative Bloq and he's a copy editor for TechRadar Pro. Darrran has written for a large number of tech and gaming websites/magazines in the past, including Web User and ComputerActive. He has also worked at IDG Media, having been the Editor of PC Games Solutions and the Deputy Editor of PC Home.