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Twitter To 'Aggressively' Expand In Japan

Microblogging is set to become major in Asia, with Twitter looking to expand its services in Japan. According to CEO Dick Costolo, Twitter Inc. will "aggressively" increase its sales workforce in Japan in a bid to attract more advertisers as the company experiences rapid growth.

The company will continue to invest as well as hire additional engineering staff, however, Costolo refrained from divulging any further details about investment amounts or the number of employees Twitter was looking to recruit.

The microblogging service is looking to spread its wings and become less reliant on the US market, with the percentage of revenue earnt from the US expected to fall from this year's 90 per cent to 83 per cent in 2014 - the estimate coming from researcher EMarketer.

Statistics by Semiocast, a social media research firm, show that Japan had the third-largest share of Twitter users with 29.9 million accounts created before 1st January. The US had 107.7 million accounts whilst Brazil had 33.3 million, with Japanese found to be the most-used language on Twitter after English.

Twitter has 140 million active users globally.

The news doesn't come as a surprise, however, with Mark Zuckerberg visiting Japan just last month - and with Facebook showing an interest in the land of the rising Sun, it wasn't going to be long before another social networking site followed in its virtual footsteps.

Source: Bloomberg (opens in new tab)

Mariel Norton is a self-confessed girly geek with a penchant for technology, and previously wrote for ITProPortal, with experience on TheNextWeb, UKFast, WorldRemit, Virgin Media, Google, and more.