Social networking got even more social yesterday, with Facebook adding a ‘listen' button to all artists, bands and musicians Pages. Situated at the top of their Timeline pages next to the ‘Like' feature, now users can kill two virtual birds with one stone by liking and listening to their favourite musician simultaneously.
Once the Listen button has been activated, your ears will soon be blessed with the sounds of your favourite artist or band - through either one of the following streaming music services: MOG, Rdio or Spotify.
"Today Facebook launched a Listen button for band and artist Pages," a Facebook representative said in a statement. "The new button will give music fans an easy way to listen to songs through their favorite services, such as Spotify and MOG, directly from Facebook Pages. After clicking the button, the music service the person uses most frequently will begin playing songs from that artist. Because the music services are timeline apps, listening activity will be posted to timeline as it happens."
A brilliant function to increase user engagement within the site, the only downside is that it's currently not available for mobile use - limiting Facebook fans to the desktop version only.
Whilst replicating MySpace's success, let's hope it doesn't mimic their demise - despite being favoured by many an amateur artist as a means of promoting their music, the site unfortunately could not retain its standing as the teacher's pet of the social networking world. It's been doing better recently, but its 25 million active users is a far shout from Facebook's near 900 million.