What better way to welcome what is being described as the world's "first social media Olympics" than by introducing an extremely anti-social policy? Not a clue? You're not alone.
With London's summer 2012 games due to take place in the very near future, you'd think that organisers would make more of an effort and persuade people to show more of an interest - yet it appears the complete opposite has happened, with strict guidelines banning athletes from posting photos of themselves on Twitter with products that aren't official Olympics sponsors, as well as prohibiting videos or photos to be taken from the athlete's village.
Oh and just for good measure, fans could find themselves barred from sharing videos and photos on Facebook and Youtube of themselves delighting in said Olympics action.
"It is certainly very tough legislation," said Paul Jordan, a partner and marketing specialist at law firm Bristows. "Every major brand in the world would give their eye teeth to have [a piece of legislation] like this. One can imagine something like a Google or a Microsoft would be delighted to have some very special recognition of their brand in the way that clearly the IOC has.
"On a very literal reading of the terms and conditions, there's certainly an argument that the IOC could run that you wouldn't be able to post pictures to Facebook," he explained.
"I think what they are trying to avoid is any formal commercial exploitation of those images, but that's not what it says. And for that reason, it would appear that if you or I attended an event, we could only share our photos with our aunties around the kitchen table. Which seems a bizarre consequence."
Source: The Guardian (opens in new tab)