UK Consumers Don't Care About TV Apps

UK consumers really don't care about TV based applications, according to a new survey released by subscription-free digital offering, Freeview.

In the results it was revealed that only six per cent of the 2,000 quizzed consumers cared about TV apps at all. More people were interested in viewing on their mobile, but that number only crept up to 12 per cent. 3D TV wasn't particularly popular either with only 19 per cent showing any interest.

The conclusion of the survey was that "consumers like technology that enhances current viewing habits." This is echoed by the results, with those asked responding favourably for technologies such as iPlayer, Anytime viewing as well as an enhanced programming guide. The former two both received around 60 per cent approval, while the latter still crested 50 per cent.

Despite the poor turnout for 3D and TV applications, Freeview believes that 2012 could see a big change in consumer opinion."Eight years ago in Athens, the iPad and social media were unimagined, while the prospect of watching the 100m final in 3D at home was no more than a pipe dream. London 2012 is gearing up to be a game changer for the television industry," said managing director at Freeview, Ilse Howling.

"In eight years time, at the 2020 Olympics, who knows what the media landscape will look like. However, this research reminds the industry that what viewers want is more control of what they watch and when in an evolutionary, not revolutionary, way."

Source: TechCrunch