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3DTV Doesn't Appeal To Consumers?

3DTV, or not 3DTV, that is the question. It is for many television buyers, anyway, whether or not it's worthwhile purchasing a set which allows meteors, knives and other assorted objects to appear to come flying out of the screen, right at you.

Recently, there have been a number of reports which have indicated that 3DTV technology isn't as popular as some perhaps thought it would be.

Indeed, smart TVs would seem to be the savvy buy for consumers, and certainly according to IC Insights' predictions for 2012, net connectivity is the must-have feature over and above 3DTV.

And Freeview's latest piece of research, which we reported on yesterday (opens in new tab), agrees with that broad sentiment. The survey of 2,000 viewers found that when asked to pick three favoured TV technologies from a list of eight, only one in five people chose 3D.

In fact, 3D only ranked sixth out of the eight technologies put forward in the survey, so not far off the bottom of the pile. A surprising result? Perhaps not...

3DTV really has two big problems at the moment - the glasses required to view it, and the lack of content. Both issues are slowly being addressed, with more content starting to arrive - and 4K TV sets which offer the possibility of glasses-free 3D viewing, for multiple viewers.

There are glasses-free sets such as the Toshiba 55ZL2 (opens in new tab) out now, but they're prohibitively expensive at the moment; that one's seven grand. When these come down in price, maybe that'll be when the three dimensional medium finally takes off as something people really want for their viewing experience - and more content will then snowball its way towards our screens.

For the momen, though, given the sort of five-grand-plus major outlay a TV like the 55ZL2 demands, we'd rather plump for a big screen OLED set which will be emerging soon enough (courtesy of LG and Samsung).

Darren Allan

Darran has over 25 years of experience in digital and magazine publishing as a writer and editor. He's also an author, having co-written a novel published by Little, Brown (Hachette UK). He currently writes news, features and buying guides for TechRadar, and occasionally other Future websites such as T3 or Creative Bloq and he's a copy editor for TechRadar Pro. Darrran has written for a large number of tech and gaming websites/magazines in the past, including Web User and ComputerActive. He has also worked at IDG Media, having been the Editor of PC Games Solutions and the Deputy Editor of PC Home.