Long time British game developer Codemasters is set to rebrand itself, dropping the name that has stood strong since 1986, in favour of incorporating it in to the new Codemasters Racing.
Beginning on 1st May, the newly named firm will be switching all internal studio focus to racing titles - you sort of have to with a name like that - developing new iterations of the popular GRID, DiRT and F1 series.
This does however mean that the popular first person shooter series Operation Flashpoint and Bodycount will be discontinued - for now.
"Racing is the absolute razor focus for all titles currently in development and those slated for future development across the studios in Warwickshire and Birmingham," a spokesperson said.
"The focus is an exclusive one, there are no other genre properties in development at this time; racing is everything. We are also increasing headcount across the operation, which currently employs around 700. We are expanding the teams by a further 100+ development positions, which are opening over the course of the year across the sites."
The first game to come from the newly rebranded Codemasters Racing will be DiRT Showdown, expected to be released for PS3 and Xbox 360 in May.