Skip to main content

Samsung To Focus On Galaxy S3 For London 2012 & Keep Tablets Out Of Olympics Limelight

Samsung is unlikely to push its soon-to-be released tablets as much as the Galaxy S3 as part of its massive global Olympics game marketing campaign; the follow up to the Galaxy S3 will be launched on the 3rd of May in London.

The reason for that is simply because Acer has the exclusivity when it comes to tablets, desktops, servers and laptops while Samsung has exclusive commercial rights for smartphones and apps as the worldwide wireless communications partner.

Which means that the Korean Chaebol can't pimp its tablets as hard as it would like to but that it can do it for the S3.

It also means that we're very likely to see more Olympics-themed Apps from Samsung (Samsung has a massive apps repository called SamsungApps for BadaOS and Android (opens in new tab)) and "official London 2012 Olympics games smartphone" attached to the S3.

Oddly enough, the Samsung Galaxy Tab was adopted back in November 2010 as the 2012 London Olympics e-pamphlet ahead of the Apple iPad. The only official Olympics tablet is the Acer Iconia Tab A510 Olympics Edition.

Rival Panasonic has exclusivity on everything audiovisual (projectors, TV sets etc) while Cisco's remit includes everything network (including the IP desktop phones).

Désiré Athow

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.