Cisco has just unveiled its Cisco House project, a building designed to be a showcase of fresh thinking in terms of new business and service models.
The house has been constructed in a roof-top location above Westfield Stratford City, with views over the Olympic Park, and is expected to see 11,000 guests from April through the next five months.
Those guests will be leaders of companies, cities and countries who will be able to peruse what Cisco calls a "dynamic connected environment", and the latest service models which increase productivity and cut costs.
The ground floor will play host to an interactive walkthrough experience, showcasing organisations making innovative use of technology. Upstairs, Cisco has installed a large networking lounge with views of the Olympic Stadium.
Meeting rooms will be provided, with TelePresence suites - and the House also boasts communication pods. It all looks very swish and high-tech, with Cisco evidently keen to make a good impression on the sort of top corporate and government brass who will be visiting.
Phil Smith, CEO Cisco UK and Ireland: "The focus of Cisco House is not on what Cisco makes, but what we make possible. We aim to engage leaders around innovation and new business models, using global case studies to reveal how our partnerships and Cisco capabilities are essential enablers for best-in-class country, city or business transformations."
"From design through to build and finish, everyone involved in the project has worked tirelessly to construct something that embodies Cisco's vision for innovation and we are excited to share the results."