Thanks to the success of websites like Kickstarter and Indiegogo, a new fundraising website is to be launched at E3 known as Gambitious - designed specifically to offer funding to budding game developers.
Company's like Double Fine Productions led the way showing how companies and individuals without the money to make their gaming dreams a reality, can do so if they appeal to the community. The company that features long standing designers such as Tim Schafer and Ron Gilbert, was able to pick up over $3.3 million from nearly 90,000 backers, despite the original aim only being to generate $400,000.
Gambitious will work slightly differently to Kickstarter however - offering investors the chance to buy a share of the game project, making it more of a professional investment service than the fan donations of similar funding sites.
The announcement for the site's launch was made at the Dutch Festival of Games, by CEO of Gambitious Korstiaan Zandvliet: "The main difference between Gambitious and the currently popular Kickstarter is that the former does not rely on donations," he said.
"Instead, a developer decides what percentage of the required funding people can buy. Someone who invests money in a project, becomes a shareholder and is entitled to dividends."