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Microsoft Hopes Windows 8 Will Bring iPad Marketshare Under 50pc

Both Microsoft and Intel, which have been largely left on the sidelines in the tablet market, are planning to get back in the game thanks to a new range of products including Windows 8 and Windows 8 RT.

According to a report by Monica Chen and Adam Hwang of Digitimes which cites Taiwanese ODMs, both partners want to push Windows 8 tablets on the market with the aim of reducing the global market share of the iPad from 70 per cent to below 50 per cent in the middle of 2013, roughly 14 months from now.

But rather than compete directly on price and feature, it is likely that Microsoft and Intel will aim to increase the size of the tablet market itself at a faster rate than Apple's iPad.

There are currently 32 Windows 8 tablet scheduled to be launched according to Digitimes including models from all the big players - Hewlett Packard, Dell, Lenovo, Acer, Asus, Toshiba and possibly Samsung.

Tablets are likely to cost between $300 and $1000 with the lower priced models aiming squarely at Android and the top ones at Apple. Digitimes' report also mentions the "new iPad and a next-generation iPad" without dishing out more details.

Source : Digitimes (opens in new tab)

Désiré Athow

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.