Google's Insights for search shows that the amount of people searching for the Galaxy S3 is significantly higher than those looking for the S III (another proof that companies should go for a simple, no-thrill, straight forward naming convention).
That said the S3 still lags well behind the iPhone 4S and even the unannounced iPhone 5. According to Google, the latter is still by far the most searched term, outflanking the iPhone 4S by more than 50 per cent in terms of search queries over the last 12 months.
But things are different for the last 30 days with the gap between the Galaxy S3 and the iPhone 5 shrinking while the amount of search queries for iPhone 4S overtook the iPhone 5.
We're still more than two weeks away from the launch of what we expect (opens in new tab) to be the Samsung Galaxy S3. The company has sent an invite to journalists inviting them to meet the next Galaxy.
The Galaxy S3 will be the clear flagship smartphone in Samsung's portfolio, pushing down the S2, the Galaxy Nexus and the Galaxy Note, all of which are available fro around £400.