There's a new broadband service provider in the UK, and it just happens to be John Lewis. The retailer's service is available across the UK, complete with free 24/7 phone support, and a promise of no activation fees.
Three packages are available to begin with: Standard, Unlimited and Fibre. All of these require you to take your phone line with John Lewis, with elements of the service possibly being provided by Plusnet.
The standard level costs £11 for broadband and £13.50 for line rental and calls, for a total of £24.50 per month. It offers speeds of up to 16Mbps, and a monthly usage cap of 20Gb - for the light to medium user.
Heavier users can step up to the Unlimited package. This is £18, plus the same for line rental, for a total of £31.50 per month. It's exactly the same as the ‘standard' package, but as the name suggests, this offering has no data cap (though potentially, some throttling).
At the top of the tree is the Fibre broadband, which is £38.50 per month, including phone line rental (all these packages are on a one year contract). This boasts speeds of up to 38Mbps (fibre-to-the-cabinet), with a monthly download limit of 100Gb.
John Lewis Telecoms Manager Adam Brown said: "This move complements the range of services and products we offer - over 80 per cent of all our consumer electronics sales are WiFi enabled and we know our customers want the same honest and trustworthy experience from their internet provision as they would expect from any product they buy from us."
"John Lewis broadband gives customers an upfront and transparent price on a range of broadband and phone packages with no hidden terms and conditions, a simple 12 month contract with no hidden catches and the excellent customer service that we are renowned for."
Good customer service is definitely what the company is pushing. John Lewis also noted that the insurance offering it launched in 2010, has seen its customer base growth of 45 per cent year-on-year.