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YouTube Delivers More Help To Businesses

YouTube has released a number of new tools, products and resources to help businesses that are selling on the video sharing site. As YouTube receives an average of 800 million visitors every month, more businesses are now using videos to promote their products and services.

YouTube has now released Google AdWords to all users. Companies are only required to pay for an advert, when someone chooses to watch it - videos can even be promoted by keywords, in YouTube search results. Adverts can also be selected to be played against targeted customers' interests, such as sports or music.

According to YouTube, video adverts lead to a 20 per cent increase in a website's traffic and a 5 per cent increase in searches for a business. With AdWords, businesses can track how many viewers visited their website or have watched another video on their channel.

YouTube is currently giving away £31 million in free advertising, to 500,000 businesses, on order to promote the use of video advertising. New sign-ups to AdWords are also given £46 ($75) credit, to spend.

An Advertiser Playbook has also been created, to share tips and give instructions on best practices for video advertising. Companies advertising with AdWords also have access to a free phone helpline.

YouTube named nine businesses as being members of the first ever YouTube Ambassador program, in its blog (opens in new tab). These businesses have been chosen as they "have seen outstanding success in reaching new customers, building a brand and engaging their fans with video", explains Baljeet Singh, YouTube group product manager.