HTC has decided not to upgrade the battery in the latest high-end smartphones from the One series in order to make them thin and sleek.
HTC's research on consumers' expectations revealed that having a device with a high-capacity battery is not nearly as important as having one that looks cool enough to draw envy. The customers have specifically asked for thinner smartphones and HTC delivered.
HTC One S is the thinnest device to be introduced by the Chinese manufacturer. It measures only 7.8 mm and features a 1650 mAh battery. The One X model sports a slightly larger battery with 1800 mAh but is also 1 mm thicker.
Analysts keeping a close eye on the fierce competition on the Android market, believe that HTC took a risky decision. The rivalry among manufacturers pushes them to deliver more and more high-end features - thus requiring powerful batteries.
Kirk Parsons, senior director of wireless services at J.D. Power and Associates believes that "when it really comes down to it and people start to use their phones on a daily basis, appearance goes away and functionality is more important."