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Google Drive : Analysts' Comments Are Cautious

The launch of Gmail eight years ago disrupted the online email market and drove many smaller providers to bankruptcy by offering more features and better overall performance for free but things could be very different with Google Drive.

None of Google's features are compelling or unique to Drive with Microsoft's Skydrive offering 40 per cent more storage capacity and most other providers selling additional capacity for less than Google's just increased cloud storage price list.

The quasi simultaneous launch of Drive and Skydrive prompted some analysts to throw a few words of caution, albeit with strings attached (and vested interests) as more businesses may consider switching from paid to free cloud storge.

Phil Hambly, director at Cloud services provider InTechnology, stated "businesses need to know exactly what they are getting for their money and prioritise the importance of their data".

Analyst firm Ovum recommends on the other hand checking the likes of Box and Huddle before adding "These services deliver user friendly, device agnostic, content sharing features similar to Google Drive, Dropbox, and Microsoft SkyDrive, but they also feature management and administration capabilities that Ovum deems essential from a compliance and audit perspective."

Désiré Athow

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.