The Californian start-up Pixel Qi advertises its top of the line product as a "better than iPad 3 display." It is talking about the next generation Pixel Qi screen which can challenge the Apple product on power requirements and resolution.
The new iPad, on the other hand, will be hard to beat as it comes with the 9.7-inch LED-backlit display featuring an impressive 2048 x 1536 pixels resolution and a pixel density of 264 ppi.
Pixel Qi's products are thin and light devices with low-power displays that perform well even in direct sunlight. It is said that the new technology behind Pixel Qi displays will allow them to consume 100 times less energy than the new iPad's Retina Display.
One Pixel Qi representative has announced on the company's official blog that the new screen can match, and even exceed under certain conditions, the Retina Display performance.
"We have a new architecture that matches the resolution of the iPad 3 screen, and its full image quality including matching or exceeding contrast, color saturation, the viewing angle and so forth with massive power savings," says Pixel Qi's Mary Lou Jepsen.