Google has released a new "share" button for Google+ to website developers. Users can now share content to their circle from within a website.
Announced in a blog post on Tuesday, Rick Borovoy, Google+ Product Manager, said, "When your visitors come across something interesting on your site, sometimes you want to encourage a simple endorsement (like +1). Other times, however, you want to help your visitors to share with their friends, right away. Today's new Google+ Share button lets you do just that."
Once the Google+ share button is clicked, users then have the option to choose who and with what circles they want to share the content with. The button is originally white in colour, but changes to red once the content has been shared.
Google is hoping that by increasing the ability to share content with other Google+ users, more consumers will be attracted to the site. A report from comScore announced that Google+ users spent an average of 3 minutes on the social networking site between September 2011 and January 2012. Facebook users spend 6 to 7 hours on Facebook each month.
The new feature was announced on the same day as Google released Google Drive, its online cloud storage service, a competitor to services such as Dropbox and Microsoft SkyDrive.