Huawei aims to increase its share in the global phone business, by setting an ambitious 100 million phone sales target, by the end of the year. Approximately 60 per cent of this number is completely accountable to smartphones only.
Huawei managed to sell over 55 million handsets in 2011, and now the company wants to nearly double that figure in 2012. This would presumably be done by targeting China, the United States, Japan and even Western Europe, with upcoming devices.
Shao Yang, chief marketing officer of Huawei Device, expects that Huawei's consumer device sales to reach £18.5 billion in 2017 - more than four times the number achieved last year.
"This means that by that time, the revenue will be comparable to our telecom equipment business. We feel the room for growth for devices is much bigger than the telecom carrier sector", said Shao.
This year, a step towards that mark should be made, by selling no less than 60 million smartphones. Huawei currently distributes two phones worldwide: the Ascend and Honor.
It has been announced that the Huawei Ascend P1 will be arrive in the UK, in May, as well as in Hong Kong, Taiwan and Australia, with Latin America receiving it in June. Although the handset packs a blazing 1.5GHz TI OMAP 4460 Cortex-A9 processor chip and a 4.3in Super AMOLED display, it will face tough competition.
As for the Honor, Huawei wants to target the lower-end segment - with the phone having a single-core chip, clocked at 1.5GHz.