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Twitter And Pepsi Partner Up To Stream Live Concerts

Social media just got sweeter with news of Pepsi pairing up with Twitter, in a deal that sees live video from concerts streamed to its Twitter followers. Announced earlier today, the new move will be used as part of Pepsi's global ad campaign, which will also include a television ad featuring Nicki Minaj.

Pepsi is hoping that the partnership will help win them back fans who made the switch to rival Coca-Cola, with Sacramento Bee reporting Pepsi putting aside $600 million in additional marketing for this year.

Several investors have come down hard on PepsiCo for letting the company lose market share to Coca-Cola, with Pepsi being knocked off the No. 2 spot by Diet Coke in the U.S. in 2010 - while Coca-Cola remained in first place, according to liquor monitoring firm Beverage Digest.

It's a good move by Pepsi, as earlier this month witnessed Coca-Cola team up with Spotify - proving that music, cola and social media can be quite the successful concoction. Previous musical endorsements for Pepsi have included Britney Spears, Michael Jackson and Beyonce - and should its latest campaign prove fruitful, will hopefully result in the drinks company making sweet music (and profits).

Source: Washington Post

Mariel Norton is a self-confessed girly geek with a penchant for technology, and joins ITProPortal with just over a year's experience under her online belt. A copywriter by day and a freelance writer by night/weekend, Mariel is an avid volunteer - lending her charitable services throughout the world. Specialising in social media, apps, and video games, Mariel hopes to intertwine her love of technology with the English language to produce amusing anecdotes of ambiguous algorithms and alliteration