While Apple advertises its third generation iPad as a device capable of delivering super fast connectivity, the reality in certain markets is actually quite different. In the UK, the carriers' subscribers don't benefit from a widespread 4G coverage. In order to sort out the matter, the Advertising Standards Authority (ASA) has begun making inquiries.
The UK regulator had received dozens of complaints from discontent users who feel they have been misled by Apple's official communication. Apple has explained that it is going to change the advertising here in order to make the messages to potential customers adapted to the reality of the situation.
Meanwhile, Apple's official UK website announces the availability of the 4G + Wi-Fi version of the new iPad. Somewhere along the small footnotes, the company explains that the 4G LTE feature is only supported by certain networks in Canada and the US.
"If it appears that the problem claims we asked Apple to remove are still appearing," said ASA, "we will investigate these new complaints." Apple's officials were reluctant to comment on the situation.
Industry observers point out that the most wanted Apple tablet will not be able to deliver 4G speeds anywhere in Europe - at least not in its current configuration.