Microsoft has released a series of guidelines for Windows Phone app developers, including strict policies on sexually suggestive apps.
Todd Brix, Windows Phone marketing chief, wrote in a blog post on Tuesday outlining "the latest steps we’re taking in our ongoing effort to keep the quality bar high in our rapidly growing Marketplace."
Brix addressed the issue of what one customer might call 'entertaining', another could deem offensive. "We will be paying more attention to the icons, titles, and content of these apps and expect them to be more subtle and modest in the imagery and terms used," he said. "Apps that don’t fit our standard will need to be updated to remain in the store."
Brix also listed trademark and copyright issues as being more closely observed. He acknowledged that "we often find trademark violations are unintentional: some developers just aren’t clear on what constitutes a violation."
The blog post mentioned adding the "same app to multiple Marketplace categories", duplicate tile images for closely-related apps and "entering more than the five allowed keywords" as being other areas in which Microsoft will be keeping a closer eye on.