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Google Play Reaches 15 Billion Download Milestone

Google Play, the app store formerly known as the Android Market, has reached a major app download milestone - having hit the 15th billion mark.

The Independent newspaper flagged up the fact that the 15 billion mark was about to be reached yesterday, but TechCrunch then contacted Google, only to discover that the figure was actually hit a few weeks ago.

Google evidently didn't think that it was worth issuing any sort of a press release or statement to note this achievement, which seems quite odd.

Apple is still ahead of Android when it comes to app downloads, having hit the 25 billion mark back in March. Apple crested through the 15 billion download milestone, back in July last year.

TechCrunch notes that, going by the last official download estimate from Google of 11 billion, in January, Android is now seeing 1 billion app downloads per month (or just over) - Apple, around 1.25 billion.

So, the gap is closing, with mobile app marketing experts Fiksu stating that Apple's app download rate fell by almost a third in March. A worrying statistic for the Cupertino firm, if indeed, that number is on the mark.

There are now around 500,000 apps on the Android platform, and 600,000 on iOS; a gap that has certainly closed.

Source: TechCrunch