After the initial enthusiasm for the new iPad began to settle, its users began to realise that Apple's third generation tablet is much thicker and heavier than the previous model.
In terms of design, this is a failure. But Apple has always been renowned for its flawless designs, leading industry observers to believe that the current form of the new iPad is merely a "Plan B" that Apple was forced to accept.
It turned out that the company had no choice but to settle for something less, due to technology constraints. The high-resolution display could have been slimmer and lighter, if the proper time for development had been adhered to.
Raymond Soneira, founder, president and CEO of DisplayMate Technologies gave his thoughts on Apple's less-than-impressive new iPad design. "The plan was to use this new technology called IGZO from Sharp - a lot higher electron mobility that allows them to make the transistors a lot smaller and the circuit elements a lot smaller," he said.
However, Sharp was unable to deliver the IGZO technology in time for the new iPad release, resulting in Apple having to revert to more traditional technologies.