A report published on Politico a couple of days ago stated that "Apple is taking a bruising in Washington." The writers point out that here is the only place in the world where Apple hasn't built its brand.
It seems Apple doesn't even make efforts to raise awareness among certain audiences. Reports reveal that in the first three months of this year, Google and Microsoft have spent together more than $7 million (£4.3 million) on lobbying in DC as well as on other federal activities.
Apple, however, barely spent $500,000 (£309,000) in the same period, less than the company spent in the last year's first quarter. But Apple enjoys the public love, no matter what.
This strategy means that Apple prefers to be on its own in legal battles, such as e-book lawsuits, tax avoidance accusations. The tech giant could use the help of the lawmakers but it would have to spend piles of cash for this.
Jeff Miller, a former senior aide on the Senate Judiciary Committee's Antitrust Subcommittee, has pointed out that tech companies prefer to elude DC lobbyists and "for the most part that strategy did not benefit them."
A good example could be Google, who was seen as a target by the governmental authorities for its business practices - with the company now putting $20 million into lobbying.