Nvidia has announced the launch of its GeForce GTX 670 graphics card.
The graphics giant's latest 28nm Kepler powered creation comes hot on the heels of the recently released GTX 680 and dual card GTX 690, and is pitched more thriftily in price, starting at £329. That's not exactly cheap, but it's considerably more affordable than its high-end brethren.
Nvidia promises an efficient and quiet card in the GTX 670, but moreover, one that performs, with the company having released some official benchmarks pitting it against AMD's Radeon 7950.
Nvidia's tests showed that in StarCraft II, running at full HD resolution on ultra graphics, the Radeon card hit 93 fps (frames per second), while the 670 managed 138fps.
Unigine Heaven 3.0, again at full HD res, saw the Nvidia card outstrip the Radeon by 62fps to 41fps, and Dirt 3 in full HD with DX11 enabled witnessed a benchmark of 117fps for Nvidia, versus the Radeon's 82fps.
Those are some punishing looking numbers for AMD, but naturally, tests conducted by the card maker will be looked upon with slight suspicion. However, third-party benchmarking seems to generally bear Nvidia's conclusions out.
Nvidia further notes that the GTX 670 sips power more delicately than the Radeon 7950, with a TDP of 170 Watts, as opposed to the AMD card's 200 Watts.
All in all, this seems to be a fairly serious blow to AMD, which may have to mull re-pricing its Radeon cards in the light of the 670's performance.
The Nvidia GeForce GTX 670 is available now, with supporting card vendors including ASUS, EVGA, Gainward, Gigabyte, Inno3D, KFA2, MSI, Palit, Point of View, PNY, and Zotac (pictured).