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Nvidia GeForce GTX 670 Launched At £329

Nvidia has announced the launch of its GeForce GTX 670 graphics card.

The graphics giant's latest 28nm Kepler powered creation comes hot on the heels of the recently released GTX 680 and dual card GTX 690, and is pitched more thriftily in price, starting at £329. That's not exactly cheap, but it's considerably more affordable than its high-end brethren.

Nvidia promises an efficient and quiet card in the GTX 670, but moreover, one that performs, with the company having released some official benchmarks pitting it against AMD's Radeon 7950.

Nvidia's tests showed that in StarCraft II, running at full HD resolution on ultra graphics, the Radeon card hit 93 fps (frames per second), while the 670 managed 138fps.

Unigine Heaven 3.0, again at full HD res, saw the Nvidia card outstrip the Radeon by 62fps to 41fps, and Dirt 3 in full HD with DX11 enabled witnessed a benchmark of 117fps for Nvidia, versus the Radeon's 82fps.

Those are some punishing looking numbers for AMD, but naturally, tests conducted by the card maker will be looked upon with slight suspicion. However, third-party benchmarking seems to generally bear Nvidia's conclusions out.

Nvidia further notes that the GTX 670 sips power more delicately than the Radeon 7950, with a TDP of 170 Watts, as opposed to the AMD card's 200 Watts.

All in all, this seems to be a fairly serious blow to AMD, which may have to mull re-pricing its Radeon cards in the light of the 670's performance.

The Nvidia GeForce GTX 670 is available now, with supporting card vendors including ASUS, EVGA, Gainward, Gigabyte, Inno3D, KFA2, MSI, Palit, Point of View, PNY, and Zotac (pictured).

Darren Allan

Darran has over 25 years of experience in digital and magazine publishing as a writer and editor. He's also an author, having co-written a novel published by Little, Brown (Hachette UK). He currently writes news, features and buying guides for TechRadar, and occasionally other Future websites such as T3 or Creative Bloq and he's a copy editor for TechRadar Pro. Darrran has written for a large number of tech and gaming websites/magazines in the past, including Web User and ComputerActive. He has also worked at IDG Media, having been the Editor of PC Games Solutions and the Deputy Editor of PC Home.