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Windows Phone Lacks The Identity Of App Buyers

A strong reason as to why developers won't invest in applications for the Windows Phone platform is the fact that it lacks information about the people that are currently purchasing said content. Questions including what Windows Phone users stand for, what they like and most of all, why they purchase this platform, remain unanswered.

As The Seattle Times reported in a recent article about the lack of applications in the Windows Phone marketplace, the small share of the mobile market is not the only issue of Microsoft's mobile operating system.

David D'Souza, co-founder and CEO of Moprise, claims that big firms keep their distance from Windows Phone because they don't have hard data on their audience. The developer has several apps on iOS and Android, but has refused to invest in Microsoft because "Windows Phone lacks that identity" which can be found on other platforms.

He believes that Android resonates with 15 to 35-year-olds who tend to be more trendy and in-the-know, while iOS attracts those aged between 25 and 55, with a higher income. Windows Phone on the other hand, is "trying to be everything to everyone."

Moreover, when comparing the WP Marketplace with Google Play and Apple's App Store, Hadi Partovi, an investor based in Bellevue, claims that although there are more Android apps than on the iOS, Android has a better marketing system and thus sells more apps. This would be a remark which Microsoft should also take into account.

Source: Seattle Times