Windows Phone hasn't been in existence for long in China, but Microsoft seems to have done a pretty good job, so far. Its mobile OS is already overtaking a big competitor in market share: Apple iPhone's iOS platform.
According to Michel van der Bel, COO of Greater China Region at Microsoft, the company has managed to occupy 7 per cent of the mobile market share, outpacing iOS - which can only be found on 6 per cent of existing devices.
Although ‘7' is not an exhilarating percentage, Microsoft has managed to claim the market share in only 60 days after its official entrance into China. The phone software from the Redmond-based company can only be found on devices such as the HTC Triumph, the ZTE Orbit and most popular of all, the Nokia Lumia 800.
The marketing campaign is just the beginning, as the Lumia 900 is expected to hit Chinese borders in the first weeks of June and considering the hype surrounding the smartphone - that has outsold the HTC One X in the States - it will surely be a success too.
On the other hand, the iPhone is also new in China (only China Unicom and China Telecom have it) and several mobile operators, including China Mobile, are expected to get a taste of the Apple soon.
Microsoft has lots of work to do if they expect to catch Samsung, the current mobile leader in China, with Michel van der Bel acknowledging the difficulty of the task, announcing that the company has deployed a 2,500 strong team that will focus on the Asian market.
Source: Emerce (translated by Google)