Some find it convenient, others deem it intrusive. Either way, Twitter is determined to increase the personalisation of your social networking and is rolling out new tools and features to further the tailoring of individual accounts. Most notably, new users can see a list of suggested accounts to follow (left), accompanied by a timeline of Tweets from these accounts (right).
They will also see an option to ‘Tailor Twitter based on my recent website visits', while current users can access a new ‘Personalisation' section in account settings, with the same option to start tailoring.
The suggestions are based on accounts followed by other Twitter users and the sites you have browsed that are in the ‘Twitter ecosystem'. For instance, clicking the Twitter widget on articles belonging to news sites connected to Twitter would add to the tailoring knowledge.
These methods may be no different to the ways social media and other sites have been personalising your online experience for some time, but privacy concerns will no doubt come to the fore once again.
Hence Twitter is keen to highlight the ability to opt-out of the tailoring features, which can be found on the suggestion page itself. The site has also declared its support for Do Not Track (DNT), "a technology and policy proposal that enables users to opt out of tracking by websites they do not visit, including analytics services, advertising networks, and social platforms".